The Aliveness Factor Book

A Mediterranean Guide to Joyful Living

The Mediterranean Secret to the Joy of Living

The Author

Entrepreneur, keynote speaker, and writer. Juan Manuel Martín is the Executive Director of TBDO Group, author of several books, and speaker at many companies and organizations.

After an extended education in engineering in Spain and the United Kingdom, and in business at the IESE Business School, he held several executive positions that culminated as general manager of the Spanish subsidiary of a North American technology multinational.

Having obtained the status of highly successful businessman, Juan Manuel took a sabbatical from his career to embark on a personal journey in search of wisdom about life and human nature – two areas which had always been of great interest to him.

As a result of this journey and the personal transformation that it meant for him, he made the decision to change his career and his work. In 2003 he founded the consultancy company TBDO with the mission to make a positive contribution to the success of companies and the wellbeing of people in their work and life.

Today, he combines his business and entrepreneurial activity with writing and speaking, enriching the lives of people around the world.

He is one of the few authors in Spain that has been published in the United States by a well-known New York publisher.

In the press

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What the readers think

Igniting the Human Spirit.
For anyone who wants an uplift, Juan Manuel Martín Menéndez's book, The Aliveness Factor; A Mediterranean Guide To Joyful Living, is a must read. In many emotional ways this book will do much to ignite or reignite the human spirit. It will most certainly enhance the human connection between spouses, friends and colleagues. As the Mediterranean diet is good for your body, The Aliveness Factor is good for your soul. Go for it!”
Len Marrella
Triumph of the human spirt comes ALIVE in this book.
The writer has the uncanny ability to pull an invigorating array of provocative stories from his journey in life that weave a mosaic of life’s challenges and opportunities. A lovely tribute to the Mediterranean culture and the power of the human spirit to persevere and triumph in the face of challenging life lessons. Impossible not to learn from his book.
Bonnie Milletto
Like taking a refreshing vacation…
Reading The Aliveness Factor felt like taking a refreshing vacation. Seeing through the revelations of another human being who is discovering his own path, his own truth, I found much that pointed to my own discoveries, my own truth. The writer has a simple and effective way of revealing his experience, making it personal, yet in a way that it shares a universal human core. It was fast reading but I kept savoring it. Looking forward to more from this author.
Rizo Santos


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